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Rolls-Royce Cullinan Desert Video Redefines The Term 'Filthy Rich'

Sand gets everywhere, especially when a 563-horsepower V12 is involved.

$300,000 vehicles run through the desert all the time. They’re generally called race trucks or prerunners, trucking through the desert with the singular purpose of getting somewhere fast. One thing you don’t see is a Rolls-Royce Cullinan, which can easily cost well over $300,000 and is designed to isolate passengers from rough terrain as opposed to flying over it.

However, the posh automaker is keen to tell you that you could romp through the desert in a Cullinan, if you really wanted. That's the focus of this curious video and photoshoot recently shared in an official press release, apparently just for the fun of it. This particular Cullinan isn't part of the company fleet – it's in the hands of a private owner who took to the desert dunes outside of Dubai for a bit of fun. And we must admit, the video does look like tremendous fun.

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